Friday, November 11, 2005

The Globalization of Nothing

A sociologist views "nothing" as a social form that, is general, is centrally conceived, controlled, and comparatively devoid of distinctive substantive content. This definition carries no judgment about the desirability or undesirability of such a social form - it is not used here in a pejorative sense. However, it is now clear that there is "a general historical trend away from something and toward nothing." The five major subtypes of the Something-Nothing continuum are:
  1. Unique (one-of-a-kind: a gourmet meal)) vs. generic (interchangeable; a microwave meal cooked centrally or Disney's worlds)
  2. Local geographic ties (hand-made pottery) vs. non-place or lack of local ties (mass-produced pottery)
  3. Specific to the times (the VW Bug) vs. time-less (the Dodge Neon or the Kia)
  4. Humanized (small teaching college) vs. dehumanized (the Internet university)
  5. Enchanted (something with a magical quality) vs. disenchanted (anything mass-produced or McDonaldized).

The precursor polar types are Toennies's gemeinschaft (family, neighborhood, friendships) and gesellschaft (urban, national, and cosmopolitan relationships).

In contrast to the concept of glocalization (the interpenetration of the global and the local resulting in unique outcomes in different geographic areas), Ritzer coins the term grobalization which focuses on "the imperialistic ambitions of nations, corporations, organizations, and the like, and their desire, indeed need, to impose themselves on various geographic areas." Their main interest is in seeing their power and profits grow throughout the world. "Grobalization tends to be associated with the proliferation of nothing, while glocalization tends to be tied more to something." Both processes are under the broad heading of globalization, but they are rooted in competing visions of the contemporary world. Capitalism, McDonaldization, and Americanization are all grobalization processes. The choice of nothing is often the smart thing to do. There are many advantages associated with nothing, which is why so many choose it so often. But "as time goes by, there will be increasingly fewer opportunities to choose something." [NOTE: Awkward and sometimes dense, but original, and somewhat related to Rosenau's "fragmegrative dynamics", Dynamics Beyond Globalization.

Also See: McDonaldization: The Reader edited by George Ritzer (Pine Forge, 2002), and The Substance of Style which contrast sharply with Ritzer in substance and style.

The Globalization of Nothing
George Ritzer
Pine Forge Press (Sage Publications), Aug 2003, 259 pages, hard cover
Future Survey, October 2003


At 8:41 PM, Anonymous Anonymous said...

My friends like to play it and buy aoc gold. If you have money to buy age of conan gold, you will find it is very useful. Earning conan gold is not so hard. Try your best and then you can get it. I buy cheap aoc gold, just because I like it. So simple the aoc money is.

I am so happy to get some aion kina from my friends. They know I need aion online kina, they give me. So I always can get some aion gold from my friends. I buy aion kina with my spare money. It makes me happy that I can still earn some cheap aion kina.

At 2:04 AM, Anonymous Anonymous said...

aion chinaaion china gold,
aion cn goldaion chinese gold,
aion gold chinaaion gold chinese,
china aion goldchinese aion gold,
aion china kinaaion chinese kina,
aion kina chinachina aion kina,
aion china buybuy aion china,
aion chinese server goldaion cn server gold,
aion china server goldchina aion server gold,
chinese aion server goldaion chinese server gold,
aion cn server kinaaion china server kina,
china aion server kinachinese aion server kina

At 11:24 PM, Anonymous Anonymous said...

I like play online game, I also Buy metin2 gold and Metin2 gold, the Metin2 yang is very cheap, and use the Cheap metin2 yang can buy many things, I like Cheap metin2 gold, thanks, it is very good.

I like play online game, I also Buy Perfect World Gold and Perfect World Gold, the Perfect World Silver is very cheap, and use the Perfect World money can buy many things, I like cheap Perfect World Gold, thanks, it is very good.

At 9:10 PM, Anonymous Anonymous said...

China Wholesale has been described as the world’s factory. This phenomenom is typified by the rise ofbusiness. Incredible range of products available with China Wholesalers “Low Price and High Quality” not only reaches directly to their target clients worldwide but also ensures that wholesale from china from China means margins you cannot find elsewhere and buy products wholesaleChina Wholesale will skyroket your dressescheap naruto cosplayanime cosplaycheap Gemstone Jewelry

At 9:10 PM, Anonymous Anonymous said...

Women’s nike tn Shox Rivalry est le modèle féminin le plus tendance de baskets pour le sport. tn chaussuresConcernant la semelle :spyder jacketsCheap Brand Jeans Shop - True Religion Jeans cheap nike shox & Puma Shoes Online- tn nike,Diesel Jeans le caoutchouc extérieur, l’EVA intermédiaire Levis Jeanset le textile intérieur s’associent pour attribuer à la.ed hardy shirts pretty fitCharlestoncheap columbia jackets. turned a pair of double plays to do the trick.Lacoste Polo Shirts, puma basket, Burberry Polo Shirts.wholesale Lacoste polo shirts and cheap polo shirtswith great price.Thank you so much!!cheap polo shirts men'ssweate,gillette mach3 razor bladesfor men.As for Cheap Evisu JeansCheap Armani Jeanspolo shirtsPuma shoes

At 6:55 PM, Blogger Adi said...

Oes Tsetnoc one of the ways in which we can learn seo besides Mengembalikan Jati Diri Bangsa. By participating in the Oes Tsetnoc or Mengembalikan Jati Diri Bangsa we can improve our seo skills. To find more information about Oest Tsetnoc please visit my Oes Tsetnoc pages. And to find more information about Mengembalikan Jati Diri Bangsa please visit my Mengembalikan Jati Diri Bangsa pages. Thank you So much.


Post a Comment

<< Home